The Juan Time project of Discovery Channel was launched a couple of weeks ago, and it is a very timely concept indeed! Timex plays an integral role in the project which aims to change the concept of “Filipino Time.” Far from the widely accepted belief that Pinoys are always late, Juan Time embodies the new Filipino who is professional, punctual, and reliable.
As a Timex athlete, I was honored to be one of the guests along with Piolo Pascual, Maricel and Anthony Pangilinan and family, Tessa Valdes and Team Valdes.
What a great idea, Discovery Channel!
http://www.philstar.com/Article.aspx?articleId=730348&publicationSubCategoryId=63